消解方块形成的空间 / Digested blocks space

关于理念
作为新派炸鸡品牌，我尝试从产品本身的特性去寻找空间转译手法，让人可以从进入空间开始就对品牌有一个深刻的印象，再到产品本身的体验，构造一个完整的品牌体验过程。
抽象化炸鸡的表面肌理以及炸制过程中食用油不断消解的动态过程，形成了方案中消解的方块的空间理念。

About ideas
As a new style fried chicken brand, I try to find space translation techniques from the characteristics of the product itself, so that people can have a deep impression on the brand from the beginning of entering the space, and then to the experience of the product itself, to construct a complete brand experience process.
I abstracted the surface texture of fried chicken and the dynamic process of cooking oil in the process of frying, so that forming the space concept of digestion block in the project.